27 Fun Facts About Taco Bell (Saber Mas)

Taco Bell

27 Fun Facts About Taco Bell (Saber Mas)

  1. The first Taco Bell location was a small taco stand called “Bell’s Drive-In.”
  2. Taco Bell headquarters are located in Irvine, California.
  3. Taco Bell’s parent company, Yum Brands, also owns KFC and Pizza Hut.
  4. The company has experimented with a number of unusual menu items over the years, including the “Doritos Locos Taco” and the “Nacho Fries.”
  5. The first Taco Bell franchise was sold in 1964.
  6. The company’s founder, Glen Bell, also founded the fast food chains Der Wienerschnitzel and Taco Tia.
  7. In 2015, Taco Bell introduced a new breakfast menu.
  8. In the 1970s, Taco Bell introduced the “Bell Beefer,” a burger made with taco meat.
  1. The company’s slogan is “Live Mas,” which means “live more” in Spanish.
  2. Taco Bell has a partnership with the NBA, and has featured several NBA players in its commercials.
  3. Taco Bell has a secret menu that includes items like the “Enchirito” and the “Cheesarito.”
  4. Taco Bell is known for its “Fourthmeal” campaign, which encourages customers to visit the restaurant late at night.
  5. Taco Bell’s signature seasoning is a blend of cumin, garlic, and paprika.
  6. Taco Bell has more than 7,000 locations worldwide.
  7. The company’s “Cantina” locations serve alcohol, and feature a more upscale decor.

Table of Contents

Fun Facts About Taco Bell

Let’s get started with 27 Taco Bell Fun Facts.

1. Taco Bell was founded in 1962 by Glen Bell in Downey, California.

Taco Bell, founded in 1962 by Glen Bell, was the first fast-food Mexican-style restaurant in the United States. It began with a single location in Downey, California and quickly grew to become one of the most recognizable and popular quick food chains globally.

Taco Bell has since been credited with introducing an entirely new type of cuisine to America’s palate, a blend of Mexican and American flavors that has become known as “Mexican Fast Food”.

For over fifty years now, Taco Bell has been providing its customers with delicious menu items such as crunchy tacos and burritos, quesadillas, chalupas, nachos and more. The company also offers unique twists on traditional meals such as fiesta potatoes, beefy 5-layer burrito and loaded grillers.

2. The first Taco Bell location was a small taco stand called “Bell’s Drive-In.”

The original menu consisted of tacos, burritos, and chili dogs. The first Taco Bell location was a small taco stand called “Bell’s Drive-In,” founded by Glen Bell in San Bernardino, California. Originally named “Taco-Tia,” it opened in 1962 and specialized in Mexican-style fast food tacos and burritos.

The restaurant quickly grew in popularity, and within two years was rebranded as “Taco Bell” to capitalize on the growing trend of Mexican cuisine. By 1978, there were over 800 locations across the United States, making Taco Bell one of the fastest-growing restaurant chains of its time.

Over the years, Taco Bell has continued to expand its menu with innovative new items like quesadillas and chalupas while staying true to its Mexican roots.

3. The first Taco Bell franchise was sold in 1964.

The first Taco Bell franchise was sold in 1964, marking a turning point for the company and its place in the fast food industry. It kicked off a period of rapid expansion that saw the brand open more than 100 restaurants across 14 states within only three years.

The success of raw ingredients combined with the affordability and convenience of fast food caught on quickly, serving up millions of tacos every month by the late 1960s. The distinct flavor created by Taco Bell’s signature blend of spices, with bold pungent flavors like cumin and chili powder, has become an iconic part of American culture over the intervening decades.

The American palate has been forever changed as Taco Bell continues to innovate their menu and expand into new markets around the world.

4. The company’s logo features a bell with a taco inside.

The company’s logo is truly unique – a bell with a taco inside. It symbolizes the company’s commitment to providing fresh, high-quality ingredients and creative dishes. Founded in the heart of Mexico City, the restaurant has become a beloved staple in the local culinary scene.

The chefs blend traditional Mexican flavors with modern techniques to create signature meals that are as diverse and exciting as Mexico itself.

From flavorful tacos to savory desserts, each bite is crafted with precision and care. With an eye for detail, a passion for quality, and a commitment to excellence, this restaurant stands out from the competition.

Taco Bell

5. In the 1970s, Taco Bell introduced the “Bell Beefer,” a burger made with taco meat.

In the 1970s, Taco Bell made a bold move by introducing the pioneer of taco-inspired fast food: the Bell Beefer. This innovative concoction featured a large beef patty accompanied by a unique taco seasoning blend layered in a fresh hamburger bun.

The revolutionary burger was instantly popular with fast-food lovers who craved something new and exciting. Customers from all over flocked to Taco Bell to sample this creative combination of classic American and Mexican flavors.

In addition to its new taste experience, the Bell Beefer also offered an economical option for diners looking for an affordable meal. Quickly becoming one of Taco Bell’s signature items, the Bell Beefer became nearly synonymous with the brand’s Mexican-style fare in the decades to follow.

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6. Taco Bell has more than 7,000 locations worldwide.

Taco Bell has become one of the most popular fast food chains in the world with more than 7,000 locations across six continents. Recently, Taco Bell has been pushing for expansion and growth, introducing new menu items and creative partnerships to attract more customers.

With an emphasis on authenticity and flavor, Taco Bell is growing in popularity among food connoisseurs and casual diners alike. Each location provides delicious Mexican-inspired dishes that are cooked fresh every day using high quality ingredients for a taste that can’t be beat.

From classic tacos and burritos to innovative takes on nachos and quesadillas, Taco Bell offers something for everyone in the family.

7. Taco Bell’s signature seasoning is a blend of cumin, garlic, and paprika.

Taco Bell’s signature seasoning is a unique blend of flavors, combining cumin for its earthy, nutty flavor, garlic for its signature pungency, and paprika to bring a hint of smokiness. These spices come together to create a savory taste that has been enjoyed for generations.

Each spice enhances the overall flavor but still stands out individually, making this blend one that can be used in many different dishes. It is an all-purpose seasoning blend that people from all walks of life are sure to love!

8. The company has experimented with a number of unusual menu items over the years, including the “Doritos Locos Taco” and the “Nacho Fries.”

The company’s widely popular “Doritos Locos Taco” was an innovative move that pushed the boundaries of traditional fast food. Customers were delighted to find a unique flavor combination that blended two fan-favorite snacks, crunchy Doritos chips and Mexican-style taco shells.

The dish quickly became a hit, not only among individuals but also with social media influencers who shared their experiences and helped spread the word. 

close-up photography of food

9. In 2015, Taco Bell introduced a new breakfast menu.

In 2015, Taco Bell shook up the breakfast industry when it introduced its new and innovative breakfast menu. The menu offered a range of Mexican-inspired dishes that were sure to satisfy traditional breakfast fans as well as those looking for something unique and out-of-the-ordinary.

These offerings included classics like the Steak & Egg Burrito, Ham & Cheese Quesadilla, and Triple Layer Nachos, all made with premium ingredients like scrambled eggs, real shredded cheddar cheese, 100% Canadian bacon, and creamy jalapeno sauce.

For those seeking an extra kick to start their morning off right, there was also the Power Wrap filled with eggs, sausage or bacon, potatoes and gooey nacho cheese.

10. Taco Bell is known for its “Fourthmeal” campaign, which encourages customers to visit the restaurant late at night.

Taco Bell’s “Fourthmeal” campaign is quite famous for many reasons. For starters, it serves as a brilliant way of encouraging late-night meals that are both fast and convenient. By promoting its products in the late night hours, Taco Bell has opened up an entirely new market segment that is nothing short of incredible.

In addition to this, the campaign also celebrates all the midnight snacking and partying that goes on every single night. It serves as a reminder that even after hours, there is still an option for some delicious food. Finally, it also offers a unique spin on traditional Mexican dishes – something that makes it stand out from its competitors.

READ ALSO: 25 Fun Facts about McDonald’s (You will be Lovin’ it)

11. The company’s slogan is “Live Mas,” which means “live more” in Spanish.

Taco Bell’s slogan, “Live Mas,” is a call to action for everyone to make the most out of life. The phrase is derived from the Spanish language, meaning “live more” and embodies the spirit of exploration and discovery that lies at the heart of Taco Bell’s mission.

For over 60 years, our iconic fast-food chain has been innovating Mexican-inspired flavors and recipes that have become staples across America. From crunchy tacos doused in molten cheese and fiery hot sauce, to burritos smothered in flavorful ingredients such as guacamole and pico de gallo – Taco Bell has always strived to provide bold flavors imbued with a sense of adventure.

12. Taco Bell has a secret menu that includes items like the “Enchirito” and the “Cheesarito.”

The Taco Bell “secret menu” is a hidden gem that many fans of the fast food chain have come to appreciate. Items like the Enchirito and the Cheesarito can often be found on it, offering unique flavor profiles that you won’t find anywhere else.

The Enchirito is a combination of a burrito and an enchilada – an overstuffed burrito filled with seasoned beef, beans, onions, cheese, red sauce and sour cream.

While the Cheesarito is essentially a quesadilla-nacho hybrid filled with melted cheese, diced tomatoes and creamy chipotle sauce. Both items provide delicious Tex-Mex flare that really hit the spot.

13. The company’s founder, Glen Bell, also founded the fast food chains Der Wienerschnitzel and Taco Tia.

Glen Bell was a visionary in the food and restaurant industry, credited with founding several iconic fast food chains. He has been recognized for his innovative approach to business, which helped him to establish Der Wienerschnitzel and Taco Tia as two of the most successful fast food chains in the United States.

Bell’s concept of “fast-food-on-the-go” changed the way people consume food, revolutionizing the dining experience for generations to come. He also pioneered new methods of cooking, introducing customers to an array of delicious menu items and flavors which had previously not been available in quick service restaurants. 

Taco Bell has recently joined forces with the NBA, teaming up to create an unprecedented partnership between two of the most recognizable entities in America.

By combining the credibility and reach of the NBA with Taco Bell’s highly popular product and brand recognition, both organizations are able to capitalize on each other’s strengths in order to make their respective brands even more visible to consumers. 

15. In 2021, Taco Bell introduced a vegetarian menu.

In 2021, Taco Bell launched an innovative and inventive vegetarian menu to meet the growing demand for meat-free options. The menu features a variety of plant-based protein alternatives such as black beans, pinto beans, and vegan chorizo crumbles, as well as dishes like 7-Layer Burrito and Veggie Power Bowls.

With this new selection, Taco Bell has become one of the largest fast food chains in the U.S. to offer a full vegetarian menu for customers who are looking for delicious and nutritious plant-based options.

Furthermore, the chain has also added vegan cheese among other dairy substitutes to their existing offerings so that vegans or those with dairy allergies can enjoy their favorite Mexican classics without worry. All these offerings make Taco Bell an ideal destination for vegetarians and flexitarians alike looking for quick and flavorful meals.

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16. The company’s “Belluminati” campaign features conspiracy theories about a secret society controlling the world’s fast food industry.

The “Belluminati” campaign launched by Taco Bell is a clever and unique way to promote the fast food chain’s new range of menu items. The campaign features a series of tongue-in-cheek conspiracy theories about a so-called secret society that is controlling the world’s fast food industry.

According to the theory, this covert organization is behind the scene in all leading fast food restaurants and have been for some time now. The Belluminati are said to be experts in producing tasty, juicy burgers, crunchy tacos and meaty burritos as well as other fast food items from around the globe.

They also have an unrivaled knowledge of salsa recipes that can tantalize taste buds like no other. To add to their mystique, they allegedly possess a vast fortune too!

green vegetable on brown soil

17. Taco Bell’s parent company, Yum Brands, also owns KFC and Pizza Hut.

As one of the largest restaurant companies in the world, Yum! Brands Inc. owns some of the most iconic fast food chains on the market today. With Taco Bell, KFC, and Pizza Hut under its corporate umbrella, Yum! Brands has created a powerful presence in the food service industry.

Taco Bell is renowned for its Mexican-style fare, KFC for its signature fried chicken, and Pizza Hut for its delicious pizzas. In addition to these traditional menu items, each chain continues to innovate with new offerings that keep customers coming back.

For instance, Taco Bell recently introduced vegetarian options and an Americanized version of a classic Mexican taco shell; KFC launched a plant-based fried chicken option; and Pizza Hut rolled out an artisanal line inspired by authentic Italian recipes.

18. Taco Bell headquarters are located in Irvine, California.

Taco Bell’s headquarters in Irvine, California, is the hub of the fast-food chain’s operations. With its corporate offices and support teams, Taco Bell’s Irvine headquarters is a major force in the restaurant industry.

Located in Orange County, Taco Bell’s headquarters has a rich history of innovation and growth throughout its more than 50 years of operation. The company began life as a small local taco stand and has grown to become one of the most recognizable brands in the world with more than 7,000 locations in 28 countries.

The headquarters itself features an award-winning design that not only celebrates Taco Bell’s heritage but also includes modern amenities such as a full-service cafeteria, gym and cafeteria seating area.

READ ALSO: 22 Fun Facts About Subway That’ll Leave You Hungry

19. In 2019, Taco Bell opened a resort in Palm Springs, California.

In 2019, Taco Bell opened the first-ever Taco Bell Resort in Palm Springs, California. It was a unique and exciting experience for guests who visited the resort as it featured amenities like an outdoor pool, hot tubs, fire pits, a movie theatre and an on-site cantina that served exclusive menu items.

The decor of the resort had a modern edge to it with bright colors and bold elements. Additionally, there was a gift shop with exclusive Taco Bell merchandise which included t-shirts, hats and keychains.

Guests could also take part in interactive activities such as yoga classes and karaoke nights. It was truly an experience like no other that allowed fans to immerse themselves in their favorite fast food brand.

20. Taco Bell has a mobile app that allows customers to order food for pickup or delivery.

Taco Bell’s mobile app is revolutionary for customers looking for convenience. Available for download in the App Store and Google Play, the app allows customers to quickly and easily browse their menu and customize their order from anywhere.

Customers can choose to pick up their food or have it delivered straight to their door – no more waiting in line! Plus, they can save time by setting favorites, store payment information securely, and even access exclusive offers.

With Taco Bell’s mobile app, fast-food ordering has never been more streamlined and convenient.

A Person Holding a Taco

21. Taco Bell is famous for its hot sauce packets, which feature quirky sayings like “Will you marry me?” and “I’m a catch.”

Taco Bell is renowned for its tantalizing hot sauce packets, which can transform any dish into a wonderfully spicy experience. Not only are their sauces packed with flavor, but they also feature clever and inventive sayings like “Will you marry me?” and “I’m a catch.”

These clever phrases have become an iconic part of the Taco Bell experience, making them instantly recognizable to customers worldwide. In addition to the unique flavor of their sauces, the sayings add an extra layer of fun and creativity to every meal – something that has become synonymous with the Taco Bell brand.

22. The company’s “Steal a Base, Steal a Taco” promotion gives customers a free taco when a player steals a base during the World Series.

The “Steal a Base, Steal a Taco” promotion from the company is an exciting and innovative way to bring fans closer to the action of the World Series. Every time a player on either team steals a base during this annual event, customers of the company will receive one free taco.

This creative promotion has become highly anticipated in recent years, as it has provided fans with an extra incentive to cheer for their favorite team or player. Not only does it bring extra energy and enthusiasm to the sport, but it also rewards dedicated customers with a free treat. 

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23. In 2018, Taco Bell released a clothing line called “Taco Bell Threads.”

In 2018, Taco Bell made headlines when they released their first ever fashion line – “Taco Bell Threads”. The collection, which was designed by popular lifestyle brand BKE, featured a wide range of stylish, casual apparel adorned with bold Taco Bell branding.

Items included everything from classic tees and hoodies to trucker hats and an iconic reversible windbreaker. While the “Threads” line offered something for everyone, it also had a deeper meaning, allowing fans to show off their loyalty and express themselves through clothing.

It was an exciting move for the fast-food chain that demonstrated their commitment to staying ahead of trends and reaching new audiences.

24. Taco Bell has a “Taco Bell Foundation” that supports education and career readiness programs for young people.

The Taco Bell Foundation is committed to helping young people achieve their educational and career goals. Through the foundation, Taco Bell has provided over $50 million in funding for education and career readiness programs since 2010.

These programs span across the US, Mexico, Canada, and UK with a focus on supporting underserved communities. The Foundation also works with partners such as Boys & Girls Clubs of America, DonorsChoose.org, and National Council of La Raza to reach as many youth as possible with its initiatives.

Taco Bell has even created its own scholarship program specifically for employees called the Live Más Scholarship which helps them to pursue their higher education dreams. 

burger with green vegetable on red and white checkered table cloth

At Taco Bell, the Crunchy Taco reigns supreme as the most popular menu item. This iconic taco is made with their signature crunchy, yellow-corn shell, filled to the brim with seasoned beef, diced tomatoes, cool lettuce and topped off with a dollop of creamy Cheddar cheese sauce.

The combination of flavors results in a delicious and craveable taste experience that keeps customers coming back for more. For those seeking a little extra heat, Taco Bell also offers their spicy variety of the Crunchy Taco, which features a kick of hot sauce laced into their seasoned beef.

Whether you’re looking for a light snack or something to satisfy your hunger pangs, there’s no doubt that the Crunchy Taco is an all-time favorite at Taco Bell.

26. The company’s “Cantina” locations serve alcohol, and feature a more upscale decor.

Taco Bell’s Cantina locations provide a much more sophisticated dining experience than the typical fast-food restaurant. With sleek decor, modern furniture and a wide selection of beer and wine, these restaurants offer a unique ambiance and menu that cater to the more discerning palate.

Their menu includes gourmet tacos made with premium ingredients like grilled steak, marinated chicken and slow-cooked pork carnitas, as well as classic Mexican dishes such as quesadillas, burritos and nachos.

In addition to beer and wine, Cantina locations also offer signature margaritas, sangria, agave-based cocktails and spiked milkshakes.

27. Taco Bell’s vegetarian menu includes options like the “Black Bean Crunchwrap” and the “Veggie Power Bowl.”

Taco Bell’s vegetarian menu offers a range of options designed to please even the pickiest eaters. The “Black Bean Crunchwrap” is a delicious and nutritious option that combines black beans, lettuce, tomatoes, cheese, and avocado ranch sauce for a flavorful yet healthy meal.

Their “Veggie Power Bowl” also packs in the flavor with a combination of roasted corn and peppers, creamy guacamole, romaine lettuce and pico de gallo for an amazing blend of Tex-Mex flavors. Both dishes are made with all-natural ingredients, so you can rest assured knowing that you’re getting the best quality food possible in every bite!


In conclusion, Taco Bell has come a long way from its humble beginnings as a small taco stand in Downey, California. Today, it is a global fast food chain with more than 7,000 locations worldwide.

From its quirky hot sauce packets to its partnership with Grubhub, Taco Bell continues to innovate and surprise its customers with new and exciting offerings.

We hope that these 27 fun facts have given you a new appreciation for this beloved fast food chain, and that you’ll continue to enjoy all the delicious tacos, burritos, and nachos that Taco Bell has to offer.

FAQs: Fun Facts About Taco Bell

Does taco bell have breakfast?

Yes, Taco Bell offers breakfast items on their menu. Some popular breakfast items include the Breakfast Crunchwrap, the Breakfast Quesadilla, and the Breakfast Burrito. These items are typically available during specific hours in the morning, so it’s best to check with your local Taco Bell to confirm their breakfast hours.

Does Taco Bell offer vegetarian or vegan options?

Yes, Taco Bell has a number of vegetarian and vegan options on their menu, including the Black Bean Crunchwrap Supreme, the Bean Burrito (without cheese), and the Spicy Potato Soft Taco (without cheese).

What are some popular items on Taco Bell's menu?

Some of Taco Bell’s most popular menu items include the Crunchy Taco, Doritos Locos Tacos, Bean Burrito, and Quesarito. They also offer a variety of specialty items, such as the Cheesy Gordita Crunch and the Nacho Fries.

When was Taco Bell Founded?

Taco Bell was founded on March 21, 1962.

Is Taco Bell open 24 hours?

Many Taco Bell locations are open 24 hours, but this can vary depending on the specific location. It’s best to check the hours of operation for your local Taco Bell before visiting.

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